Industrial & Warehousing
Heavy-duty epoxy floor coatings, floor line marking, anti-corrosion coatings on structural steel, and fire-retardant systems where specified.
General Contracting
Commercial Painting & Coatings: The Preparation Decides the Finish
Interior and exterior painting, texture and decorative finishes, epoxy and PU floor coatings, and protective and waterproofing systems, specified per substrate and applied over properly prepared surfaces.
Substrate-specific preparation & primerAsian Paints, Berger, Dulux & Nerolac systemsEpoxy & PU floor coatingsPantone & RAL colour matching
Last updated: 4 August 2026
15+ years
Operating history
Pantone / RAL
Brand colour matched, not approximated
Pan-India
Project delivery reach
In Short
How a paint job looks in year three is decided by surface preparation, not by the tin. Impulse Branding Solutions delivers interior emulsion and enamel systems in Asian Paints, Berger, Dulux and Nerolac specifications, texture finishes, exterior weather-shield and anti-carbonation coatings, epoxy and polyurethane floors, waterproofing, and anti-corrosion and fire-retardant systems.
Almost every painting complaint traces to something that happened before the first coat went on. Emulsion applied over a wall that was never properly sealed will flash patchy within a season. A premium exterior system over unprepared, chalking masonry will peel regardless of what it cost. An epoxy floor laid on concrete that was not mechanically prepared and moisture tested will delaminate in sheets, and no amount of product quality prevents it. This is why painting is the trade most often bought on rate and most reliably regretted: the part that determines the outcome is invisible by the time anyone inspects the work. IBS specifies preparation, primer, and coat count against the substrate rather than against a price point, and applies the manufacturer's stated system rather than a shortened version of it. Where painting runs inside an IBS fit-out, it is sequenced with the other finishing trades under one project lead so the walls are painted at the right point in the programme rather than twice.
What We Make
What painting and coatings work does IBS execute?
India's paints and coatings market was estimated at US$ 9.4 Billion in 2025 and is forecast to reach US$ 17.7 Billion by 2034, a compound annual growth rate of 7.06% (IMARC Group, 2026). Most of that is product. What decides whether the product performs is the system it sits in: the preparation, the primer, and the number of coats actually applied. Below is what each part of the IBS painting scope covers.
General Contracting · Type 01
Interior Painting & Wall Finishes
Interior emulsion and enamel systems specified by area and use, over a properly sealed and prepared surface rather than straight onto whatever the previous finish left behind.
- Emulsion by grade: economy, mid-spec, and premium acrylic emulsion in Asian Paints, Berger, Dulux, or Nerolac systems
- Standard commercial specification: typically two coats of premium acrylic emulsion over a primer-sealed surface
- Moisture areas: semi-gloss and enamel finishes for washrooms, pantries, and high-humidity zones
- Low-VOC and zero-VOC systems: specified for healthcare, education, and occupied-building work
- Ceilings and colour zoning: flat, tinted, and zone-coded treatments coordinated with the interior layout
General Contracting · Type 02
Texture & Decorative Finishes
Decorative wall treatments where the finish is the design element rather than a background, applied to a base that has been prepared to take it.
- Texture systems: applied finishes specified by pattern, depth, and the substrate underneath
- Feature walls: single accent, multi-tonal, and geometric treatments set out to the design drawing
- Brand colour matching: matched to the client's Pantone or RAL reference rather than to the nearest shade card entry
General Contracting · Type 03
Exterior & Facade Coatings
Exterior systems where weather, movement, and carbonation are the failure modes, and preparation of an aged substrate matters more than the topcoat.
- Weather-shield exterior emulsion: specified to the exposure and the condition of the existing surface
- Elastomeric coatings: crack-bridging systems for aged facades with movement
- Anti-carbonation coatings: applied to RCC structures to slow carbonation of the concrete cover
- Masonry waterproofing: water-repellent treatments for porous and rain-exposed elevations
General Contracting · Type 04
Epoxy & PU Floor Systems
Floor coatings where the concrete beneath decides the outcome, which is why preparation and moisture testing precede any product decision.
- Epoxy floor coating: a two-component resin system applied over concrete, typically 3 mm to 6 mm depending on the duty
- Self-levelling, anti-static, and heavy-duty grades: specified to the traffic and the process the floor supports
- PU floor coatings: polyurethane systems for food-safe and healthcare environments
- Concrete preparation: mechanical preparation and moisture testing before any coating is applied
General Contracting · Type 05
Waterproofing & Protective Coatings
Coatings applied for performance rather than appearance, where failure is structural or operational rather than cosmetic.
- Terrace and podium waterproofing: coating systems applied to falls and detailed at upstands and outlets
- Anti-corrosion coatings: protective systems for exposed steel and structural elements
- Fire-retardant coatings: applied where the fire strategy specifies surface spread of flame performance
- Concrete hardeners and sealers: densifying and sealing treatments for industrial floors
General Contracting · Type 06
Line Marking & Anti-Skid Systems
Functional floor markings and safety coatings, set out to a drawing rather than measured by eye on the day.
- Floor line marking: warehouse aisles, parking bays, and factory zoning set out to the layout drawing
- Anti-skid coatings: ramps, stairwells, and wet areas treated to the slip resistance the area requires
- Safety and hazard zoning: colour-coded zoning coordinated with the operator's own safety scheme
Specification
What specification and preparation standards does IBS work to?
Paint is a system, not a product. Preparation, primer, coat count, and curing conditions determine whether the finish performs, and every one of them is invisible once the topcoat is on. These are the criteria that anchor an IBS painting package.
Surface preparation & priming
- Substrate assessment: existing finish, moisture content, and condition assessed before a system is specified
- Preparation by substrate: cleaning, sanding, scraping, or mechanical preparation selected for the surface rather than applied uniformly
- Primer selection: primer specified to the substrate and the topcoat system, not treated as an optional cost line
- Concrete floors: mechanically prepared and moisture tested before any epoxy or PU system is applied
Systems & materials
- Named paint systems: Asian Paints, Berger, Dulux, and Nerolac specifications, agreed at drawing stage and confirmed at order
- Coat count as specified: the manufacturer's stated number of coats applied rather than a compressed version of it
- Low-VOC and zero-VOC options: available and specified where the building is occupied or the sector requires it
- Colour reference: matched to Pantone or RAL rather than to a shade card approximation
Application & verification
- Sample panel approval: a prepared sample area approved before full application on colour-critical or texture work
- Environmental conditions: application scheduled against temperature and humidity limits stated by the manufacturer
- Recoat intervals observed: stated drying and recoat times respected rather than compressed to finish early
- Documentation: system, primer, coat count, and colour references recorded per area and issued at handover
Ready when you are
Send the drawings, get a scoped quote.
Share the site, the scope and the date you need it working. We quote against a BOQ with every component itemised, and the first site visit carries no charge.
How We Deliver
From brief to handover.
A painting package is mostly decided before the first coat and judged long after the last one. These are the stages IBS works through.
Substrate survey and assessment
Existing finish, surface condition, moisture content, and any previous coating identified, since a system specified without knowing what is underneath is a guess. On floors this includes moisture testing of the slab.
System specification
Preparation method, primer, topcoat system, and coat count specified per area and per substrate, with low-VOC or zero-VOC systems selected where the building is occupied or the sector requires them.
Colour reference and sample approval
Colours matched to Pantone or RAL references, with a prepared sample panel approved on site before full application on colour-critical or texture work.
Surface preparation
Cleaning, sanding, scraping, filling, or mechanical preparation carried out to the specified standard, and inspected before priming rather than after the topcoat has hidden it.
Priming and first coats
Primer applied to the specified system and allowed the stated drying time, followed by the first coats within the manufacturer's recoat window.
Finish coats and protection
Finish coats applied to the specified count, with completed areas protected from the trades that follow so the work is not damaged and repeated.
Snagging, documentation, and handover
Snag list closed, and system, primer, coat count, and colour references recorded per area and issued as part of the handover file.
Why Buyers Choose IBS
Built in-house. Owned outright.
Painting is the trade most often awarded on rate per square foot and most reliably regretted, because the part that decides the outcome is buried under the part the client inspects. These are the parts of the IBS model that determine which.
01
Preparation specified against the substrate, not the budget
Existing finish, moisture content, and surface condition are assessed before a system is chosen. Emulsion over an unsealed wall will flash patchy within a season, and a premium exterior system over chalking masonry will peel regardless of what it cost. Preparation is where a painting quotation is genuinely cheap or genuinely inadequate.
02
The manufacturer's coat count, applied
Systems are applied to the stated number of coats with the stated recoat intervals, not compressed into fewer coats to hit a programme or a rate. Dropping the third coat is invisible at handover and obvious eighteen months later, which is exactly why it is the most common quiet economy on a painting package.
03
Floors prepared and moisture tested before coating
Epoxy and PU floor systems are applied only after mechanical preparation and moisture testing of the concrete. An epoxy floor laid over untested slab moisture will delaminate in sheets, and the product is never the cause. Redoing it means removing the failed coating first, which costs more than the original installation.
04
Colour matched to a reference, not approximated
Brand colours are matched to the client's Pantone or RAL reference. On multi-site programmes this is what stops the same brand wall reading differently in two cities, which is the usual outcome when each site is matched locally against a shade card.
05
Sequenced with the other finishing trades
Where painting runs inside an IBS fit-out, it sits under the same project lead as the civil, MEP, and joinery work. Painting done at the wrong point in the programme gets damaged by the trades that follow it and has to be done twice, which is a sequencing cost rather than a quality one.
How does a specified painting system compare with a rate-based painting contract?
Painting is usually bought per square foot against a named brand, which describes the tin and nothing else. The preparation, the primer, and the coat count are where the difference actually sits. Here is how that compares with a specified system.
| Typical Rate-Based Contract | IBS Specified System | |
|---|---|---|
| Surface preparation | Quoted as included, applied as a quick sand and wipe regardless of the substrate's condition | Assessed per substrate for existing finish, moisture, and condition, with preparation specified accordingly |
| Primer | Treated as an optional cost line and often dropped to win the rate | Specified to the substrate and the topcoat system as part of the quoted scope |
| Coat count | Priced for the manufacturer's system, applied in fewer coats once the programme tightens | The manufacturer's stated coat count applied, with stated recoat intervals observed |
| Epoxy floors | Applied over concrete that was never mechanically prepared or moisture tested, then delaminates in sheets | Concrete mechanically prepared and moisture tested before any coating goes down |
| Brand colour | Matched locally against a shade card, so the same wall reads differently between cities | Matched to the client's Pantone or RAL reference, held across every site on a programme |
| What you can check afterwards | A finished surface, with no record of what went underneath it | System, primer, coat count, and colour references recorded per area and issued at handover |
Sectors We Serve
Where this work lands.
Painting and coatings requirements diverge by sector, mostly around VOC limits, durability, and whether the building stays occupied through the work.
Corporate Offices & GCCs
Brand accent walls matched to corporate colour references, washable finishes in circulation areas, and work scheduled around occupancy in live floors.
See corporate office projects
Healthcare Facilities
Low-VOC and zero-VOC systems, cleanable semi-gloss finishes in clinical areas, and epoxy floor systems for operation theatres and laboratories.
See healthcare projects
Retail & Hospitality
Feature wall treatments, brand-colour matching held across locations, and durable finishes for high-footfall public areas.
See hospitality projects
Education & Institutional Campuses
Washable, durable wall finishes for heavy daily use, exterior weather coatings, and zone-colour coding, usually delivered inside a vacation window.
See education projects
Airports & Transit Infrastructure
High-traffic floor coatings, large-scale exterior programmes, and work sequenced into restricted access windows on operating facilities.
See aviation projectsCommercials
How is a painting package scoped and priced?
Painting is quoted against a measured area, a substrate assessment, and a specified system. IBS does not publish a per-square-foot rate, because the rate on its own describes nothing: the same wall area can carry a single refresh coat or a full strip, repair, prime, and three-coat system, and the difference between those is the entire value of the quotation.
What a quotation covers3 clauses
What a painting quotation covers
A substrate survey including moisture assessment where floors or exterior work are in scope, a specified preparation method, primer, topcoat system and coat count per area, colour references and sample panel approval, application to the manufacturer's stated system, protection of completed areas, snagging, and a handover record of what was applied where.
What moves the number
The condition of the existing substrate and how much preparation or repair it needs, the system grade specified, coat count, whether low-VOC systems are required, access and height on exterior or high-ceiling work, whether the building is occupied, and whether floor systems require mechanical preparation of the slab.
What sits outside the scope
Structural repair beyond surface making-good, replacement of failed substrate, scaffolding where a specialist access contractor is required by the building, and statutory permissions for external facade work, which remain with the building owner.
| Discipline | Term |
|---|---|
| Painting workmanship | typically twelve months from handover |
| Epoxy and PU floor systems | typically twelve months from application, subject to the specified traffic and cleaning regime |
| Paint materials | manufacturer warranty passed through on the specified Asian Paints, Berger, Dulux, or Nerolac system |
| Waterproofing coatings | typically twelve months from application, subject to the treated area remaining unaltered |
| Stage | Terms |
|---|---|
| Advance against Purchase Order | Mobilises material procurement against the approved system specification. |
| On completion of preparation and priming | Payable when surface preparation and priming are complete and inspected, before topcoats are applied. |
| On completion of finish coats | Payable when the specified coat count is applied and areas are protected. |
| On snagging and handover | Released on snag-list closure and submission of the system and colour record. |
No charge, no obligation
Request a Site Survey Site survey
A substrate survey is carried out before quotation on any existing building. Painting quotations issued from an area figure alone are the most common source of variation on this trade, because the condition of what is already on the wall decides how much preparation the job actually needs, and that cannot be assessed from a drawing.
Share the area, the substrate condition, and whether the building is occupied, and IBS will respond with a specified painting proposal.
Questions
Everything procurement heads, project managers, and admin teams ask before commissioning
These are the questions facility heads, project managers, and procurement teams most often raise when scoping a painting or coatings package.
Scope & Handover
What documentation is provided at handover?
A record of the system, primer, coat count, and colour reference applied per area. This is the part a future maintenance or refresh contractor most needs, because repainting over an unknown system is how incompatibility failures start, and it is almost never recorded on a rate-based contract.
Compliance
What is the standard specification for a commercial office interior?
Typically two coats of premium acrylic emulsion over a primer-sealed surface, in an Asian Paints, Berger, Dulux, or Nerolac system. Washrooms and pantry areas take a semi-gloss or enamel finish for moisture resistance. Where a brand colour is involved, it is matched to the client's Pantone or RAL reference rather than to the nearest shade card entry.
Technical
Why does IBS not quote a simple per-square-foot painting rate?
Because the rate describes nothing on its own. The same wall area can carry a single refresh coat over sound paint, or a full strip, repair, prime, and three-coat system over a failed surface. Those are different jobs at different costs, and quoting one rate for both means either overcharging the easy areas or under-preparing the difficult ones.
Does the paint brand actually matter?
Less than the system around it. A premium topcoat over an unprepared, unsealed surface will fail sooner than a mid-grade system applied properly over a primed substrate. Brand matters for colour retention and washability once the preparation is right; it does not compensate for preparation that was not done.
What causes a paint job to look patchy within a few months?
Usually an unsealed or inconsistently absorbent surface. Emulsion applied over a wall that was never properly primed will absorb unevenly and flash patchy as it cures and settles. It reads as poor paint quality and is almost always a preparation failure that happened before the first coat.
How thick is an epoxy floor coating?
Epoxy floor coating is a two-component resin system applied over concrete, typically 3 mm to 6 mm depending on the duty the floor has to carry. Self-levelling, anti-static, and heavy-duty industrial grades are specified against the traffic and the process the floor supports rather than by thickness alone.
Why does concrete need moisture testing before an epoxy floor?
Because moisture rising through the slab will break the bond between the coating and the concrete, and the coating delaminates in sheets. It is not a product failure and a better epoxy does not prevent it. Redoing the floor means removing the failed coating first, which costs more than the original application.
Can IBS work while the building stays occupied?
Yes. Occupied work is sequenced by zone with low-VOC or zero-VOC systems specified where appropriate, and application scheduled outside working hours where the client requires it. Recoat intervals still have to be observed, so an occupied programme takes longer than an empty one and is priced accordingly.
What are low-VOC and zero-VOC paints, and when are they needed?
They are systems formulated with reduced or negligible volatile organic compound content, which limits odour and emissions during and after application. They are specified for healthcare and education environments, and for any occupied building where people return to the space soon after painting.
How is a brand colour matched?
Against the client's Pantone or RAL reference rather than by selecting the closest entry on a shade card. On multi-site programmes this is what keeps the same brand wall identical between cities. Matching locally at each site is the usual reason a brand colour drifts across a rollout.
Does IBS handle exterior and facade painting?
Yes, including weather-shield exterior emulsion, elastomeric crack-bridging systems for aged facades with movement, anti-carbonation coatings on RCC structures, and masonry waterproofing. Exterior work depends even more on preparation than interior work, because the existing surface is usually chalking or contaminated.
What is an anti-carbonation coating for?
It slows the carbonation of concrete cover, which is the process that eventually allows embedded reinforcement to corrode. It is applied to RCC structures as a protective measure rather than a decorative one, and it is specified where the structure's exposure and age warrant it.
Can IBS take painting works without the rest of the fit-out?
Yes. Painting can be engaged as a standalone package for an existing building or where another contractor holds the fit-out. Where it runs inside an IBS fit-out, the advantage is sequencing: painting done at the wrong point in the programme is damaged by the trades that follow and has to be done twice.
Is a sample panel provided before full application?
On colour-critical and texture work, yes. A prepared sample area is applied and approved on site before full application, because a colour on a shade card and the same colour across a large wall under the building's own lighting are not the same thing.
How does IBS handle line marking and anti-skid coatings?
Floor line marking for warehouse aisles, parking bays, and factory zoning is set out to the layout drawing rather than measured by eye on the day. Anti-skid coatings are applied to ramps, stairwells, and wet areas to the slip resistance the area requires.
Does IBS deliver painting works outside Mumbai?
Yes. IBS delivers pan-India, with project teams mobilised from Mumbai. On multi-site programmes the value of central specification is that the system, the coat count, and the colour reference are identical at every site rather than reinterpreted by a different local contractor per city.
The Company
About Impulse Branding Solutions
Impulse Branding Solutions is a Mumbai-headquartered, vertically integrated commercial branding and fit-out execution company with over fifteen years of operating history. We deliver across two service lines under one roof: print branding and signage, including ACP cladding, LED sign boards, glow signs, channel letters, vehicle wraps and exhibition fabrication, and commercial interior fit-outs covering civil, MEP, false ceiling, joinery and turnkey contracting.
Our in-house manufacturing facility, in-house civil and engineering team and in-house furniture factory near Vasai East mean every project, from a single signage installation to a multi-Crore fit-out, runs through one team with single-point accountability. Approved vendor with Adani Airports, HSBC, Reliance Retail, HDFC ERGO, Godrej Finance, EPSON and Duravit. BCAS-cleared for airport work. Pan-India delivery at a single execution pace.
Read more about IBSTrack Record
Who you are buying from.
Delivery Team
A senior, in-house project team
Civil, MEP, and joinery leads supporting enterprise fit-out and branding projects across India.
“Every project runs under one accountable team, from site survey to final handover.”
Why IBS
- 15+ years executing branding and fit-out projects
- Pan-India delivery: single execution pace
- BCAS clearance for airport work
- In-house civil and engineering team: no subcontracted substructure
- In-house furniture factory near Vasai East: workstations, conference tables and case goods
- Approved vendor with Adani Airports, HSBC, Reliance Retail, EPSON, Duravit
Approved Vendor & Credentials
Company-level BCAS security clearance for airport projects; site access arranged per assignment
Approved vendor with
Adani Airports · HDFC ERGO · Reliance Retail · Godrej Finance · EPSON · Duravit · HSBC
Past clients
Accessorize · Adani Airports · Aditya Birla Retail · Duravit · EPSON · Godrej Finance · HDFC ERGO · HSBC · Reliance Retail · Sagility · Society Tea
Related Capabilities
Often specified together.
Painting usually runs alongside the interior trades it finishes and the fit-out programmes it sits inside. These are the most closely related IBS service lines.
Office & Commercial Interior Fit-Outs
Complete turnkey interior fit-outs from bare shell to move-in ready. Civil, MEP, carpentry, false ceiling, flooring, partition systems, and brand environment.
View DetailsOffice Fit-Outs
Dedicated office fit-out service for corporate clients, open-plan, hybrid, and traditional configurations. MEP-integrated, brand-ready, on-time delivery.
View DetailsMEP Works
In-house mechanical, electrical, and plumbing execution for commercial buildings, fit-outs, and new construction. HVAC, firefighting, UPS, DG sets, plumbing systems.
View DetailsWall Branding & Wall Graphics
Large-format wall graphics, ACP wall panels, vinyl wallpaper, mural printing, and digital wallcoverings for offices, retail spaces, and public areas.
View DetailsFurther reading
References
Sources and standards
- The IS codes referenced on this page, including IS 3043 for earthing and IS 732 for electrical installation, are issued by the Bureau of Indian Standards. Specifications quoted here can be checked against the published standard. Bureau of Indian Standards, the issuing authority
- Public capital expenditure in the Union Budget 2026-27 rose to Rs. 12.22 lakh crore (US$ 135.8 billion), from Rs. 10.96 lakh crore in FY25-26, which sets the volume of institutional and commercial construction that follows it. IBEF, Infrastructure Sector in India, updated February 2026
Ready to Start?
Planning a painting or coatings package?
Share the area, the substrate condition, and whether the building is occupied. IBS will respond with a specified proposal rather than a rate per square foot.
Request a site surveyRequest a painting quote
Tell us about your painting & surface finishing requirement.