Retail & QSR · Pan-India
Canon & Epson
Pan-India Exhibition Stalls & Event Branding
Show-ready in 5 days. In-house. Every time.
The Challenge
What the project needed to solve
Short Lead Times Between Events
Trade show calendars offer little room between events — stalls must be demounted, transported, refurbished if needed, and erected at the next venue, often within a week.
Brand Consistency Across Event Scales
Stall configurations varied from 9 sq mt local dealer events to 100+ sq mt national exhibitions — Canon and Epson's brand identity had to read consistently at every scale.
Our Approach
How Impulse Branding executed it
All stall structures, backwall graphics, product display plinths, and branded collateral were fabricated in-house — no external vendors required between events.
A modular stall system was designed to reconfigure from small to large formats without new fabrication, reducing per-event cost significantly over the programme.
The Outcome
Results delivered
Project Outcome
Over 20 events executed across India without a single stall delay or brand specification failure. The modular system reduced per-event production cost by an estimated 35% compared to full fresh-build approaches.
Services Used
What we delivered on this project
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