BFSI · Maharashtra & Gujarat
HDFC Life
Branch Fascia & In-Branch Graphics — 60+ Locations
Consistent brand identity across 60+ branches. Batch after batch.
The Challenge
What the project needed to solve
Colour Consistency Across Multiple Batches
Financial services brand standards require precise colour reproduction across every branch — a deviation in HDFC Life's corporate blue or red is not acceptable at any location.
Mixed Site Conditions
Branch locations ranged from standalone units with full façade access to mall units with shared frontage constraints, requiring location-specific mounting solutions.
Our Approach
How Impulse Branding executed it
All LED fascia sign boards, ACP panels, and vinyl graphics were produced at IBS's Mumbai facility. Consistent PMS colour calibration across production runs eliminated batch deviation.
A site survey team pre-visited each branch to document mounting constraints before production began — preventing costly rework from specification mismatches.
The Outcome
Results delivered
Project Outcome
All 60+ branches completed with zero colour specification deviations. HDFC Life's regional visual brand standards were maintained consistently across Tier 1 and Tier 2 city locations in both states.
Services Used
What we delivered on this project
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